Chapter 7 - Communication
Effective communication has always been complex and time-consuming subject to explore. Achieving consistent success in workplace communication is challenging and requires continuous effort. Unfortunately, it’s common for individuals and organizations to underestimate the importance of communication as a skill that should be nurtured and refined, considered that all progress is a result of effective communication. Therefore, dedicating time, energy, and resources to enhancing communication is essential to maximize understanding among all participants in order to achieve your desired outcomes.
“Communication can be complicated, even amongst ourselves. Think about the process of transforming thoughts into written words, or thoughts into what your eyes see.”
One of the reasons for this neglect is the multitude of forms that communication can take and how easily it can be misinterpreted, leading to potentially negative results. To achieve this, two-way dialogue should be prioritized over one-way interactions, whether through spoken words, written messages, media information, signals, writing, or non-verbal cues. Generally, it is better to leave dialogue open for exchange between parties, else it quickly breaks down and then nothing will be achieved. Speaking, writing, listening, and observing as people exchange ideas, emotions, and feelings are all components of two-way communication. Professionals should grasp this fundamental concept and recognize the need to continually invest in developing this in order to become effective communicators.
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